Professional Website Copywriting Services That Convert
Website copywriting is the craft of writing clear, persuasive, and SEO-optimized content for your website pages. A professional website copywriter helps turn visitors into customers by communicating your brand message, building trust, and guiding users to take action.
Let Sapphire SEO Solutions Create High-Converting Website Copy for Your Small Business
Small business owners don't always realize that the content on their website must do two things. First, it must effectively communicate with its target audience, and it must be ranked highly on search engines. This is where a professional copywriter will come into play.
The most compelling copy is content that speaks to your target audience in your brand voice. This goes beyond simply placing words on a page. The final product should be strategic, thoughtful, and not only attract future clients and customers, but also push them further down the sales funnel.
Creative entrepreneurs are working with professional copywriters like our team. They are receiving content that is engaging, motivating, and ultimately helping to bring in more sales.
An effective copywriting service helps to share your brand voice, guide customers through your sales funnel, and gives readers everything they need to make a purchase.
Start today and work with a solid team of SEO-certified copywriters from Sapphire SEO Solutions.
Why Website Copy Matters
Great Website Copy Isn’t Optional — It’s Essential
Your website is often the first thing that people see, and that means it's the first impression for a potential customer. In just a few sentences, the words on your page must capture their attention, communicate your value to them, and guide them into taking action.
Working with a skilled copywriting service ensures that there is more than just attractive sentences on your page. Our team can craft copy that aligns with your brand voice and your audience's intent. Each headline, subheading, and call-to-action should be like a sales tool that creates a seamless journey for potential customers.
The Problem With DIY Website Copywriting
Many small business owners try to write copy themselves, only to find that it doesn't perform like they want it to. The main reason for this is that good copywriting is more than just sounding good; it also has to be strategic.
It requires:
Clear positioning
Knowledge of what persuades people to act
Understanding how search engines index and rank content
A balance of meeting the needs of both humans and search engines.
Why SEO Website Copywriting Is the Game-Changer
Our website copywriting services don’t just focus on clever words. We merge conversion copywriting with SEO best practices to make sure:
Your message resonates with your audience
Your pages show up in relevant search results
Your site structure supports both users and search engines
This means better visibility, stronger engagement, and more qualified leads.
Work With a Human Website Copywriter Who Understands Your Voice, Audience, and Goals
As convenient as AI writing is, there is no substitute for good website copy that was created by a real human who understands your brand's voice, your customer's mindset, and what motivates people to take action.
At Sapphire SEO Solutions, we don't use AI to create content, and we don't just plug keywords into a template. We work with our clients to find out exactly what they want, and then we write copy that will encourage action and bring value to your business.
We approach copywriting like this:
We tell a story that connects with the target audience
We incorporate SEO to help appease Google and other search engines
We add calls-to action that guide clients through the sales funnel
It doesn't matter if you are building a new site, if you are rebranding, or if you are refreshing existing pages, our copywriters offer what other copywriters don't: we know how to make every word count.
What Makes Us Different From AI and DIY Copy Options
AI-generated content tools are everywhere — but robotic copy can’t capture things like nuance, emotion, or brand personality. It's also very repetitive, and odds are good that if you get AI copy and a competitor gets AI copy, the copy reads very similar to each other.
And while DIY might save money up front, it often results in missed opportunities, poor rankings, and confusing messaging that turns visitors away because the person doing the writing likely doesn't understand SEO best practices.
Here’s what sets our website copywriting services apart:
Human-Written
All of the copy you get from our company is written by a human. We do offer AI re-writing/humanizing, but we always default to human content creation. This ensures there is no generic filler in the copy, and it is fully focused on your brand voice and its always conversion focused.
Strategic and Natural Keyword Integration
It doesn't matter what type of copywriting projects we are working on, we always ensure strategic and natural keyword integration. Every page starts with keyword research, and it doesn't matter if we are working on a blog post, a sales page, a landing page, or homepage - keywords are literally the key.
Compelling and Clear Messages
We know how to speak your customer's language, and that is reflected in the content we create. We will research and examine your current content to get to know your ideal clients, and then do competitor research to see what we are up against. We begin to write with the goal of bringing in more website conversions and more leads for your business.
Website Copywriting Pricing
Transparent Pricing for Website Copywriting Services
At Sapphire SEO Solutions, we offer three different copywriting tiers to our clients. All of the content is created by our team of SEO-certified content writers, but what is available with each tier differs:
Quartz Tier - $0.03/word
The Quartz Tier is perfect for clients who are looking for well-written copy for their website created by a professional writer. We don't use specific SEO tools for Quartz content, but since our writers are all SEO-certified, they naturally apply SEO best practices as they write.
Amethyst Tier - $0.04/word
Do you want the best SEO-optimized content? If so, you should choose our Amethyst Tier. All web content that is ordered as Amethyst is optimized with SurferSEO. This means that the content is fully optimized electronically before being posted to your website.
Opal Tier - $0.05/word
Our Opal Tier is our "white-glove" service. When you expect the best, that's what we deliver. We put extra research into these, we create unique graphics based on data or other information, and it's delivered quickly, within 72 hours. Only certain writers are chosen for our Opal team.
What Clients Say About Our Website Copywriting
Real Businesses. Real Results.
“I’d struggled with my website messaging for years. Christa nailed the tone, structure, and keywords in one go. My bounce rate dropped and inquiries doubled.”
— Melissa J., Health & Wellness Coach
“Our agency hired Sapphire SEO for website copywriting, and it was the best investment we made. Each page felt on-brand, SEO-friendly, and genuinely persuasive.”
— David R., Creative Director
“We had no idea how much bad copy was hurting our conversion rate. After the rewrite, we saw a 54% increase in lead submissions.”
— Sam T., SaaS Startup Founder
Ready to Elevate Your Website With Words That Work?
Let’s Transform Your Site Into a Conversion Engine
You’ve invested in design. You’ve optimized for speed. Now it’s time to invest in what actually sells — your message.
Whether you're launching a new site, refreshing stale copy, or looking for SEO-ready content that converts, our website copywriting services can help you stand out, rank higher, and connect with your ideal clients.
FAQs About Our SEO Website Content Writing Services
-
A website copywriter crafts the written content on your site — from headlines to service descriptions — with a focus on persuasion, clarity, and SEO. Their job is to guide users toward taking action.
-
At Sapphire SEO Solutions, our copywriting rates range from $0.03/word to $0.05/word.
-
Copywriting should be clear, concise, and compelling.
-
It depends on the number of pages and the tier. A basic page can take around a week from ordering to final delivery. Larger sites or orders may take longer.
-
Yes. Every page we write is elevated by in-depth keyword research to help you rank organically for search terms you are focused on.
-
Absolutely. Whether your current content feels outdated, too generic, or isn’t converting, we can audit and rewrite it from the ground up.
-
We’ve written for a wide range — including law firms, tech startups, coaches, SaaS, trades, and creative agencies. The process is adaptable to almost any niche.
-
We offer blog subscriptions, landing page creation, and ongoing SEO content services. Just let us know during, and we’ll tailor a plan specifically for your needs. We also offer discounts for bulk orders!