SEO Audit Services That Show You What’s Really Going On
An SEO audit is a comprehensive review of your website’s technical performance, keyword visibility, and content quality. It uncovers the issues preventing your site from ranking higher and gives you a roadmap for improving traffic, user experience, and conversions.
Get a full breakdown of what’s working, what’s broken, and what’s costing you rankings — with no fluff and no guesswork — plus…it’s FREE!
What Is an SEO Audit and Why Do You Need One?
An SEO audit is a detailed analysis of your website’s technical health, on-page optimization, content quality, and backlink profile. It helps identify problems that are hurting your rankings and provides a roadmap to improve visibility, traffic, and conversions.
We offer free audits here at Sapphire SEO Solutions. Essentially, it's an overview of how your existing SEO strategy is working. It includes everything from technical issues to content quality for the purpose of uncovering why your site might not be ranking and what you can do about it.
Think of it like a check-up for your website. Just as a mechanic inspects your car before a long trip, an SEO audit identifies hidden problems that can slow you down or block your path to the top of Google.
Here’s what an SEO audit reveals:
We use SEO audit tools to examine your website and take a look at why your website is struggling in search rankings. Some of the things we will look at during the SEO audit process include:
Technical barriers that may prevent your site from being crawled or indexed by search engines (like broken links, slow page speed, or incorrect meta tags)
On-page SEO issues, such as missing keywords, thin content, or duplicate title tags
Core Web Vitals problems that affect mobile usability and load times — critical for ranking today
Keyword opportunities you’re missing that your competitors are ranking for
Toxic backlinks that could be damaging your domain authority without you even knowing
Local SEO weaknesses, including inconsistent business listings or unoptimized Google Business Profiles
A proper audit doesn't just give you data — it gives you direction. You’ll walk away with a clear, prioritized roadmap that tells you exactly what to fix, what to keep, and what to improve.
What Our SEO Audit Covers - We Find the SEO Issues Slowing You Down
Our audits are clear and comprehensive, not automated. We don't use a free SEO audit tool at all. Instead, we plug in your information into some of the best tools in the industry, like Semrush. It creates a custom SEO audit with everything from keyword rankings to technical issues.
When we get audit results, there is a lot of jargon and terms that you probably wouldn't understand, but we do. We take that information, manually review it, and then create a full FREE audit that addresses on-page SEO audit information, technical SEO audit information, and off-page SEO audit information...but we present it in a way that you understand.
Here's a full breakdown of what you can expect from a FREE audit from our SEO agency:
Technical SEO
Our technical SEO audit services start the process by scanning your site for technical errors and barriers that hurt your site’s crawlability, indexation, and usability. In addition to using Semrush for this, we will also do a second check by using a technical SEO tool called ScreamingFrog. So, you might see both referenced on your final SEO audit report. We will also look for things like:
Broken links and crawl errors
Missing or misused meta tags (canonical, noindex)
Site architecture and internal linking structure
XML sitemap and robots.txt file review
HTTPS/security issues
On-Page SEO & Content Audit
Your content and on-page elements play a major role in ranking in organic search results. Our SEO audit company takes a very close look at how your search engine optimization is affected by your on-page factors including content. We evaluate:
Title tags and H1/H2 structure
Keyword targeting and density
Content depth, duplication, and gaps
Alt text for images
Readability and engagement signals
Core Web Vitals & UX
Search engines now factor user experience heavily into rankings. This is also a technical SEO analysis, and it goes even deeper to see those hidden factors that could be negatively affecting your SEO efforts. We test:
Mobile responsiveness
Page speed (LCP, FCP, TBT, CLS)
Layout shifts, visual stability, and accessibility issues
Usability across devices
Backlink & Off-Page SEO Analysis
Though not as important as other factors, your backlink profile definitely still affects how your website performs. We offer a comprehensive SEO audit, and because of that, we include things that others don't. We evaluate your backlink profile for:
Link quantity and quality
Anchor text distribution
Potential toxic or spammy links
Opportunities for link building
Local SEO Signals (Optional)
If you’re a local business, not only do we offer local SEO services, but we also can add some local SEO data to your free SEO audit package. Data that we look at includes:
Google Business Profile (GBP) optimization
Local citations (NAP consistency)
Review presence and strategy
Local keyword visibility in your city or service area
Keyword & Competitive Gap Analysis
It's still important to look at keyword research results as well as competitor analysis. As part of our professional SEO audit services, we uncover:
Keywords your competitors rank for but you don’t
Low-hanging keyword opportunities
Content you should create to capture more traffic
Pages that could be better optimized with small tweaks
Every insight is delivered in plain English — no jargon, no recycled reports. You’ll walk away knowing exactly where you stand and what to do next. We explain everything, we make suggestions on how to improve your on-page, off-page, and technical SEO elements, plus we will give you a quote for what it will cost from our team to fix issues and improve SEO performance.
Remember -- our SEO audit services cost absolutely nothing -- once you get the results, you can decide what you need help with and that you don't based on our quote.
Who Should Get an SEO Audit?
Anyone who has website for their business should get an SEO audit. Whether you're just getting started or you've been online for years, our SEO audit is designed for business owners who want clarity, not confusion.
Though you might have free SEO tools through your CMS, they are very basic, and they don't really help with your search engine rankings. They also just spit out information that only experts will understand. We do things differently with our audits, and we can help in all of these situations:
You're getting traffic, but not leads
You're showing up in search results, but people aren’t clicking — or they’re bouncing once they land. We’ll find out why and fix it.
Your rankings suddenly dropped
You lost positions in Google search engine results pages and can’t figure out why. We’ll take a look at your site to pinpoint the technical or algorithmic issues behind the dip.
You've worked with an SEO agency before, but got vague reports
Tired of “monthly updates” that don’t explain anything? Our audits are transparent, specific, and designed to empower, not confuse.
You just launched (or redesigned) your website
New websites often have foundational SEO problems — missing tags, poor structure, or keyword misalignment. We’ll ensure it’s built to rank from the start.
You want to improve, but don’t know where to begin
SEO feels overwhelming. We’ll simplify it — breaking your site into clear categories of “fix now,” “optimize later,” and “working fine.”
Whether you're a local service provider, e-commerce brand, or B2B company — if organic traffic matters to you, an SEO audit is the smartest place to start.
What You’ll Get With Your SEO Audit
We don’t believe in fluff, filler, or vague advice. When you request a free SEO audit from Sapphire SEO Solutions, here’s exactly what you can expect:
Custom Audit Report (PDF)
When the audit is done, we will send you a clear, actionable breakdown of your site’s SEO health — including technical issues, on-page gaps, Core Web Vitals, backlinks, and keyword opportunities. You will be able to look at this audit, fully understand it, and know what’s working with your site and what’s not from an SEO standpoint. The audit will be done by one of our highly trained, certified SEO specialists.
Optional Video Explanation
If you want, you can send you a video explaining what we found on the audit, or we are happy to set up a Zoom meeting to discuss the results. You will know what's going on with your website as we explain in plain English. No jargon. No pushy pitch. Just clarity on what’s helping or hurting your rankings. If you choose a Zoom call, it’s also a great opportunity to ask questions.
Prioritized Fix List
We will also include a prioritized list of fixes. You’ll know what to fix first, what can wait, and what’s already working. Whether you want to DIY or hire help, you’ll have a clear roadmap. Yes, it is possible to do SEO yourself, but to do it right, you need access to a lot of different tools, knowledge, and experience, which is why so many people hire us! It’s definitely cheaper in the long run to hire an agency, too!
Quick-Win Recommendations
We also will identify 2–3 things you can fix immediately to boost visibility — even before a full strategy is implemented. It might be removing some content, adding content, adding alt text, fixing schema markups, or compressing images. All of these things can cause your website to rise or fall in search engine results, and we can help you fix them.
Quote for Our Services
We will also share the cost of website SEO services with you at this point. All of our packages are customized, which means you can pick and choose which services you want to buy, and which ones you might want to wait on. Just keep in mind -- full disclosure, you really do need a full SEO campaign to get the best results. We can have some success with quick fixes, but you won’t be at the top of your game without a full plan in place.
Free Re-Audit Offer (if you hire us)
If you decide to hire us, we’ll revisit your site after initial fixes to measure improvement — and keep momentum strong. We will take an even deeper dive with a full technical audit, to check things like site structure issues that might be stopping search engine spiders or search engine crawlers, and also take a look at data from Google Analytics, Google Search Console, and other resources we gain access to when you become a client.
With Sapphire SEO, an audit isn’t a sales tool — it’s a clarity tool. Our goal is simple: show you exactly how to turn your website into a growth machine.
Let’s Uncover What’s Holding You Back
Your website might look great — but if it’s not bringing in traffic, leads, or revenue, something’s not working.
Our SEO audits show you exactly what’s wrong, what to fix, and how to fix it — no fluff, no confusion, no sales pitch.
What You’ll Get:
A professional, manually reviewed SEO audit
Actionable recommendations with no tech jargon
Optional video walkthrough with an SEO strategist
Quick wins + long-term strategy — for free
Ready to finally know what’s going on with your site?
SEO Audit Frequently Asked Questions
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Yes — 100% free, with no strings attached. We believe in earning your trust by delivering real value upfront. You’ll get a full audit report, not just a teaser or a sales pitch.
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Most audits are completed within 3 to 5 business days, depending on the size and complexity of your site. Rush options may be available if you’re working on a deadline.
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No access is required upfront. We can run a full audit using public data and third-party tools. If you’d like us to go deeper (e.g., audit Google Search Console), we’ll let you know.
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Absolutely. The audit is yours to keep, whether or not you hire us. We’ll include DIY-friendly tips and prioritize items so you know what to tackle first.
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If you want help implementing the fixes, we’ll offer a custom proposal. But there’s no pressure — we’re here to help, not hard sell. The audit stands on its own as a valuable deliverable.